
Our Skin Philosophy
OUR FORMULATIONS & INGREDIENTS
On a journey four years in the making, our founder Kelly partnered with Swiss bioscientists to develop science-backed treatments that harness the power of botanicals and the performance of advanced skincare tech. Our ultra clean formulas are crafted with cutting-edge innovation and all five senses to capture the potency and poetry of active floral ingredients.
The floral and botanical ingredients in our skincare are rigorously tested, selected for their proven clinical efficacy and COSMOS-certified purity. The entire FEMMUE collection is vegan, pregnancy safe, cruelty-free and non-GMO, formulated without phthalates, parabens, synthetic fragrance or fillers.


OUR STAR INGREDIENT
THE
CAMELLIA
FLOWER
The camellia tree grows across Korea and Japan, with resilient blossoms that flourish in even the harshest of winters. Known as the winter rose, camellia is the anti-stress, antioxidant powerhouse at the heart of our skincare collection. Every part of the flower plays a role in our formulas: the petals deliver a vitamin boost, while the oil from its seeds strengthens the skin barrier, fights inflammation, and promotes collagen production. Though its appearance is enchantingly delicate, the camellia is a fierce protector that shields skin from environmental aggressors while infusing the complexion with lush, dewy moisture.

"A decade ago, FEMMUE was born — a spark ignited by the love of authentic beauty. Even today, that love continues to blossom. My connection to our purpose, to sharing this genuine beauty with the world, remains as vibrant and alive as the day we launched our very first products."
- KELLY S. CHUNG,
FOUNDER & CEO OF FEMMUE
In 2008, a lifelong fascination with the world of beauty led Kelly S. Chung to a career in the industry. Years of success as a buyer and entrepreneur brought success and fulfillment - but also exhaustion and burnout. She knew she needed a reset. Seeking better mind-body balance, she found solace in the art of flower arranging. This weekly ritual became her sanctuary, and the peace and rejuvenation it offered sparked a new passion.
This passion bloomed into FEMMUE in 2015. Taking its name from the French phrase meaning "woman changes," the brand embodies Kelly's core belief in self-love. FEMMUE isn't just about skincare products; it's about "Flower Therapy" - a philosophy inspired by the calming energy of flowers in bloom. It's a gentle reminder to prioritize self-care, to breathe, and to find beauty in the simple act of tending to your own wellbeing.


OUR SUSTAINABILITY
At FEMMUE, we believe in creating beautiful products that are kind to your skin and our precious planet. Our products are COSMOS-certified, meeting strict standards for environmentally friendly production and processing methods, while ensuring ethical and sustainable practices across our supply chain.
We always prioritize eco-friendly natural ingredients that are readily biodegradable, proudly avoiding harsh chemicals and synthetics that can disrupt delicate ecosystems. Our packaging also reflects our commitment to low impact production, using recyclable glass bottles wherever possible and minimal packaging to avoid unnecessary waste.
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Femmue is a Celebration of women and flowers
From unboxing to empty, every product rewards the strength and
evolution of flowers and women.